Landscape architecture occupies an unusual space in the built environment — the work is slow by nature, but the communication of it has to be immediate. The brand identity for Park Hood was built to carry the weight of the practice's history while remaining readable at a glance.

Publication design was the core challenge. The project documents are complex — site surveys, material selections, project sequences — and the editorial system had to make that complexity navigable without losing the visual quality that the work deserves.

The photography direction treated each site as a subject in its own right: aerial perspectives to convey scale, ground-level work to convey texture, and rooftop shots that gave the spaces their most expressive views.