The Location Posters project started from a simple question: what is the irreducible graphic essence of a place? Not its skyline or its landmark, but the combination of light, colour, language, and feeling that makes it unmistakable.

Each poster was approached as an individual design problem. The visual language had to be consistent enough to read as a series, while giving each location room to feel distinct. Colour plays the largest role in that differentiation — each palette is pulled from the specific tonal register of the place itself.

The series covers Island Magee, Lough Erne, Perugia, and Yufuin. It continues as the studio encounters new locations worth reducing to graphic form.